How to Display Dynamic Content Based on UTM Parameters
UTM parameters are a valuable tool that you can use to gain useful insights into which of your marketing efforts are bringing in the right traffic to your website. With the help of the If-So WordPress plugin, you can now get the very most out of UTM parameters and customize your web page content based on the UTMs.
In this article, we will be exploring the importance of UTM parameters and how you can use them for tracking. We will also explain how you can use If-So to easily add or replace content based on the UTM codes already in use to track campaign performance.
What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are short strings of text that you can add to a URL in order to track the effectiveness of online marketing campaigns across traffic sources and publishing media. Each time that a URL with a UTM parameter is clicked, data is automatically sent to Google Analytics for you to review. This is valuable because it returns data that not only shows where your website visitors are coming from but also how visitors arriving from a particular marketing effort interact with your site.
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